
Material Selection
Eco-Friendly Materials, Uncompromising Quality
Creating exceptional pet products begins with carefully selecting the right materials. At Petnovo, our team dedicates extensive time to researching and sourcing eco-friendly materials that meet both our environmental values and quality standards. We don’t settle for anything just labeled “sustainable”—each material must reflect the level of quality our pet parents expect from us.
Our selection process is thorough and intentional. We seek out recyclable, biodegradable, and sustainably sourced materials from around the world, evaluating their environmental impact as well as their performance. But that’s only the beginning. Every material undergoes rigorous testing to ensure it upholds our standards for durability, comfort, and functionality. We consider longevity, wear, and real-world conditions, because we believe that sustainability should enhance quality—not replace it.
Our commitment is to provide products that contribute positively to the planet and stand the test of time. This dedication to material selection reflects our belief that pets deserve the best, and so does the world they live in.

Responsible Manufacturing
Ethical Partnerships, Sustainable Production
We believe that true sustainability goes beyond materials—it’s about how our products are made. That’s why we only partner with manufacturers who share our unwavering commitment to environmental sustainability and ethical labour practices. Each partnership is carefully chosen, ensuring that our manufacturing process reflects the values we stand for as a brand.
Our partners must meet stringent criteria before joining the Petnovo journey. This includes not only demonstrating a clear dedication to minimizing their environmental footprint but also ensuring fair and respectful treatment of their workforce. We conduct thorough audits to assess their environmental policies, energy efficiency, waste management, and labour practices to guarantee alignment with our high standards.
By collaborating with manufacturers who share our vision, we ensure that all our products are created with care—for both pets and the planet. From sourcing to production, we are committed to sustainability at every step, providing you with products that are as ethically crafted as they are beautifully designed.

Sustainable Design Philosophy
Designing with the Planet in Mind
Sustainability is not just a feature—it’s at the core of our design philosophy. From the first spark of an idea to the final product, every step in our design process is driven by our commitment to minimizing environmental impact while maximizing quality and functionality.
Our products are thoughtfully crafted with longevity and versatility in mind. We design each item to not only enhance the lives of pets today but also to stand the test of time, reducing the need for frequent replacements. This approach helps limit waste and ensures that our products have a long life in your home, providing comfort and joy to pets for years to come.
Our goal is simple: to create stylish, sustainable products that pets love and that the planet appreciates.